Retail Program
Bonus Calculator
Estimate the New Agent Bonus potential for a Farmers® Retail agency — from signing through the full three‑year program, or from wherever you are today.
Startup Package
$11,000
Bonuses Up To
340%
Leads Bucks
$18,000
Program Cap
$3.5M
1
Office Location & Area
2
Where You Are Today
Choose Q1 to project the full program for a new prospect. Already appointed? Pick your current program quarter to estimate the bonuses still ahead.
3
Expected Production
Premium figures areNew‑business premium written
| Personal line | Mix % | Comm % | Premium |
|---|---|---|---|
| Auto6‑mo term | $0 | ||
| Firehome/renter/condo | $0 | ||
| Umbrella1‑yr term | $0 | ||
| Specialty1‑yr term | $0 |
Two L&A staff in placeRequired for any bonus payment
Farmers‑branded officeRequired within 6 months of appointment
▸ Startup & Fast Start bonuses
Included automatically for new agents starting at Q1.
Fast Start pays 100% on Reserve P&C/Life and 50% on Reserve Bristol West, capped at $10,000 total.
4
Renewal Income
Calculated from the production above — the same book renews and compounds, Auto every 6 months and every other line annually, after retention. Rates default to your new‑business rates; change any renewal rate below.
| Line | Renews | Renewal % |
|---|---|---|
| Auto | every 6 mo | |
| Fire | yearly | |
| Umbrella | yearly | |
| Specialty | yearly | |
| Commercial | yearly | |
| Life | yearly |
Total 3‑Year Agency Income
$0
base commissions + bonuses + renewals
Base Commissions$0
New Agent Bonuses$0
Renewals$0
New Agent Bonuses reach the $3,500,000 program cap.
Avg / month in program
$0
5
Quarter‑by‑Quarter
Three‑Year Agency Income
Base commissions
New Agent Bonuses
Renewals
Important. This calculator is provided as a tool for a prospect’s consideration to evaluate the potential business opportunity. Any estimated bonus amounts assume eligibility, are based solely on data entered by the user, are illustrative only, and are not the result of any input or suggestion by any representative of the Companies. Actual results will vary, and any projections are speculative and not guaranteed. The terms of the applicable appointment agreement, bonus program(s), and support program(s) will govern—not this calculator. Bonus programs, commission schedules, rules, and rates are subject to change at the sole discretion of the Companies.
Programs, products, and bonus opportunities are not available in all states.
Retail Program Guidelines — July 2026 · PROPRIETARY